Fashion and Beauty news - Best of the breast! Holly Willoughby is the cleavage queen

THIS MORNING presenter Holly Willoughby has been named cleavage queen following research which shows almost HALF of women are unhappy with their breasts.

 




PEEK-A-BOOB: Holly's pert assets have been named the most admired celebrity boobs [GETTY]

A study of 1,000 Brit women aged between 35 and 65 found that blonde bombshell Holly had the most admired celebrity boobs.
TV Chef Nigella Lawson also featured highly on the list, as did Kelly Brook and Katy Perry but only a mere 2 per cent were in awe of Katie Price's assets.
The research revealed that a third of unsatisfied women have a cup size C-D, despite two thirds believing this is the "ideal" size.
It was suggested that changes to the breasts with age may be at the root of the problem as 58 per cent of women claim they have noticed differences in the shape of their boobs since turning 35.

 BUSTY: Fellow cleavage queen Nigella Lawson also made the cut [GETTY]

The study by lingerie specialists Playtex also found that over a quarter of people feel it is important to look and feel young, so much so that over a third admitted they’d consider having cosmetic surgery and 27 per cent would contemplate botox.
However, the future looks promising for the large percentage of women (60 per cent) who are seeking a bra that helps to restore breast fullness and a youthful shape without going under the knife.
Over half of women said that coordinating their underwear makes them feel sexy but only 2 in 10 women make the effort to match up on a daily basis while 37 per cent NEVER wear matching underwear.
But the benefits of wearing underwear that makes you look and feel sexy was acknowledged by nearly 8 out of 10 women who admitted that good breast shape is a confidence booster.

A spokesperson for Playtex, who commissioned the report to coincide with the launch of its first top-cup padded bra said: “The research findings prove there’s a real need amongst women for a bra that helps inject fullness back into their breasts.
"We’re delighted to finally unveil Contour Perfection - a comfortable, stylish and truly transformative shape-perfecting bra that helps women restore natural fullness and a beautifully youthful shape."