Based on the most recent CAMPI report, the number one automotive company in the country, Toyota Motor Philippines (TMP), starts 2015 strong with 8,709 units in January garnering a 46.7% share of the automotive market. The said manufacturing-automotive company experienced a 23% increase versus its sales last January 2014 outpacing the industry’s growth of 19%. The robust sales performance can be attributed to the continuous high demand for its locally manufactured models the Innova and Vios as well as other vehicles in Toyota’s strong line-up.
Moreover, TMP’s luxury brand Lexus, recorded its highest sales in a single month with 67 units sold and now is the #1 luxury brand in the market. With a 91% growth versus the same period of last year, this only shows that there is more to come for Lexus this 2015.
In a statement, TMP President Michinobu Sugata stated “It is encouraging that Toyota started the new year strongly. Coming from a good performance last month, we are optimistic that demand will continue to be favourable because of positive economic outlook and confident consumer spending.”
